Advertise the right way
Often, the decision on how to advertise your business is always a debated one. If you and your company are on the fence over how to advertise your products or services, consider the following reasons why animation is the right way to go in order to strengthen your brand:
#1. It’s cost effective
Ironically, people believe that animation is more expensive than it actually is. While a good quality animation will cost a bit of money, so will an entire day of filming a real life commercial. Keep in mind that commercials require a crew, set, make-up, and much more.
In other words, if money concerns are an issue, you might be surprised to weigh the cost of animation against real life filming.
#2. Engaging
Consumers love creativity; creative ads tend to be researched on YouTube after their television life. Because the options are limitless in animation, you can be as creative as you want without having to worry about physical limitations that a real life commercial faces.
#3. Stand out from the crowd
Whether you’re targeting B2B or B2C advertising, animation isn’t prevalently used. Using an animated ad immediately sets your business apart from others who advertise through more generic means. Furthermore, you’re establishing a positive first impression with people experiencing your brand for the first time.
#4. Timelessness
While many companies use star power to energize their advertising campaigns, the campaign ends as soon as the celebrity’s career ends. With animation, however, your ads are timeless regardless of star power.
#5. Effective
Animation is an amazing way to build a good narration. It helps to consume information in both a relaxing and engaging way. It has the ability to make users feel less tensed and perceive new information with ease. It conveys a message in very simple terms and easily attracts attention.
Conclusion
The state video marketing reports, almost 70% of viewers would love to learn about the product they might eventually buy by watching a video. Statistics on millennials marketing behavior also reports 7 of every 10 millennial users are likely to learn about the product from a company video.
Why? Because using an animation to explain your product basically gives the brand or product an opportunity to speak for itself.
